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Michael Jordan

American basketball player, 1963. 1 explained quote.

Portrait of Michael Jordan
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“I've failed over and over and over again in my life. And that is why I succeed.”
Michael Jordan · 1997
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“I've failed over and over and over again in my life. And that is why I succeed.”
Michael Jordan · Nike television commercial “Failure” · 1997 · Athlete

Jordan lists his missed shots and lost games and says those failures are the reason for his success. The words were spoken by Jordan in a Nike ad written by its agency.

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About Michael Jordan

Michael Jordan won six NBA championships with the Chicago Bulls in the 1990s and is widely considered the greatest basketball player of all time.

His partnership with Nike produced the Air Jordan shoe line and a series of famous commercials, one of which gave him his best-known quote about failure.